Our story

1. Origin & Heritage

Founded in 2014 in Saigon, AME Jewellery is a family-owned jewelry brand inspired by the purple hues of Amethyst. Driven by a passion for jewelry craftsmanship and years of expertise, we create products that embody the essence of Vietnam and Asia.

Located in the historic heart of Saigon, AME Jewellery is committed to preserving and promoting traditional heritages and cultural values through each design.

2. Philosophy

The Beauty of Gemstones: Each gemstone, forged under pressure to shine, reflects the journey and aspirations of individuals. This philosophy inspires every creation at AME Jewellery.
Personalization: Every client has a unique story. Our jewelry symbolizes personal style, memories, and meaning.

3. Craftsmanship

Our skilled goldsmiths blend exquisite traditional techniques with modern technology, crafting jewelry of global standards.
Custom Design: We specialize in bespoke jewelry, transforming your stories and ideas into one-of-a-kind jewelry pieces, from selected gemstones to the perfect setting.
Each piece is a culmination of dedication, precision, and a deep understanding of our clients.

Start Your Unique Story

Let AME Jewellery create a piece that reflects your journey.

Craft your custom jewelry

4. Quality Commitment

All gemstones, cultured pearls, and materials used by AME Jewellery meet international standards, as certified by reputable organizations like SJC and the Gemological Institute of America (GIA). Our transparent and rigorous production process ensures that every piece is not only beautiful but also retains its value over time.

5. Key Milestones

2016: Selected to create commemorative gifts for the delegation of U.S. President Barack Obama during his visit to Vietnam on May 24-25, 2016.
2017–present: Partnered with Park Hyatt Saigon for jewelry crafts.
2024: Crafted jewelry for Kathy Buckley, a renowned U.S. inspirational speaker, author, and comedian.
2025: Pioneering the application of artificial intelligence (AI) in jewelry design and craftsmanship in Vietnam.

6. Global Reach

From Saigon, AME Jewellery has captivated clients in 29 countries across five continents, including 13 European nations and 19 U.S. states, connecting cultures through our designs.

America: The USA (AL, CA, CO, GA, FL, HI, IL, IN, NJ, NY, OK, PA, SC, TN, TX, UT, VA, WI, WV) and Canada;
Europe: Belgium, Cyprus, Denmark, France, Germany, Hungary, Netherlands, Norway, Russia, Spain, Sweden, United Kingdom, and Ukraine;
Oceania: Australia and New Zealand;
Africa: South Africa and Lebanon;
Asia: Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, the Philippines, South Korea, Singapore, and Taiwan.

7. Future Vision

We aim to spread Saigon’s essence and Asia’s cultural heritage through gemstone and pearl designs. We strive to deliver high-quality products that connect emotions and cultural values to clients worldwide.

8. Our Legal

July 17, 2015: Business registration No. 0313353927, issued by the Ho Chi Minh City Department of Planning and Investment (5th update, June 12, 2025).
July 20, 2015: Registered e-commerce website with the Ministry of Industry and Trade.
February 22, 2018: AME Jewellery trademark was granted protection certificate No. 295712 by the Intellectual Property Office of Vietnam.

9. Endorsements

It is a present for my mother, so I had measured her other rings before ordering it, and I have tried it myself this morning, and it is perfect. It is so beautifully handcrafted, thank you so much. I am sure she will love it.
- Noelia Suárez Álvarez, Asturias, Kingdom of Spain

Our client testimonial